The ultimate professional curriculum in the bid/proposal space

It is the most comprehensive, most advanced, and most engaging training and certification programme for bid and proposal professionals.

Participants learn effective strategies for preparing and submitting winning proposals. They get practical tools to manage any bid process, ultimately leading to more successful and competitive bid submissions. The BidMaster™ framework provides methods, tools and structures to cover the entire proposal process, from RFP analysis to document production, from proposal office installation to proposal presentation. It enables Bid and Proposal Teams to work more efficiently while winning more deals.

The programme combines the cost benefit of a typical web-based solution with the advantages of an on-site training. As opposed to other typical online training concepts, it provides interactive access to a real trainer delivered over the web. This means participants can resolve issues in real time and comprehension and retention is increased. To compensate with the potential disadvantage of the fact that you might not be able to attend the session, we record all webinars for you so that you still have access to the same content, too.

Live, online and interactive

Modules are between 60 and 180 minutes, depending on the topic. Participants can either book the entire series (at a discounted rate) or select specific modules.

10 modules spanning 12 weeks

Spanning 12 weeks, the programme covers the entire BidMaster™ framework and contains loads of hands-on examples and best practice guidance to develop winning proposals.

(75-90 minutes)

  • Defining the scope of modern bid/proposal management and its process
  • Understanding key terms and definitions
  • Designing a powerful bid/proposal organisation
  • The Five Stepping Stones of successful teams
  • Managing varying workloads
  • Applying key metrics
  • Using the right tools, checklists, and templates

Target Audience

The curriculum is designed for anyone involved in the bid and proposal space, whether seasoned professionals or new hires.

It is relevant across all industries and tailored for bid and proposal professionals (such as bid managers, writers, contributors, and coordinators), as well as sales roles (including opportunity, capture, and account managers) and pre-sales professionals.

Bid and Proposal Professionals
Sales Role
Presales

Course Confirmations, Badges, and Certificates

Included: Credly Digital Badge and individual, verified PDF Confirmation

Upon completion of the course, all attendees of the complete program will receive an individual Certificate of Participation as a PDF document. They will also be provided with a Credly Digital Badge to publicly prove your participation.

The Digital Badge is digital confirmation, at no further cost:

  • Digital badges don’t expire.
  • The authenticity of your achievement can be easily and instantly verified by third parties.
  • Share your badge in your LinkedIn profile (under Licenses and Certifications) or on other major social media platforms, or in your CV/resume or email signature.
Certificate of Participation

Included for successful exam takers:

Candidates who successfully complete the exam, receive a Certified BidMaster™ Digital Badge and an individual Certificate of Achievement in PDF format.

Certificate of Achievement

Officially APMP CEU/CPD approved

Each session* is eligible for 1-3 CEUs/CPDs (depending on the topic). The entire programme is worth 24 CEUs/CPDs.

The programme includes...

10 interactive Live Sessions

access to 𝟭𝟬 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗹𝗶𝘃𝗲 𝗼𝗻𝗹𝗶𝗻𝗲 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝘀 à 𝟲𝟬 𝘁𝗼 𝟭𝟴𝟬 𝗺𝗶𝗻𝘂𝘁𝗲𝘀 with proposal legend Chris Kälin, the author of The Ultimate Bid and Proposal Compendium

10 interactive Live Sessions

access to 𝟭𝟬 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗹𝗶𝘃𝗲 𝗼𝗻𝗹𝗶𝗻𝗲 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝘀 à 𝟲𝟬 𝘁𝗼 𝟭𝟴𝟬 𝗺𝗶𝗻𝘂𝘁𝗲𝘀 with proposal legend Chris Kälin, the author of The Ultimate Bid and Proposal Compendium

Free Access to Session Recordings

free 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝗮𝗹𝗹 𝗿𝗲𝗰𝗼𝗿𝗱𝗶𝗻𝗴𝘀, available for 180 days after the session

Free Access to Session Recordings

free 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝗮𝗹𝗹 𝗿𝗲𝗰𝗼𝗿𝗱𝗶𝗻𝗴𝘀, available for 180 days after the session

CSK Knowledge Portal

free access to the CSK Knowledge Portal, including lots of sample documents, templates, links, and other useful information

CSK Knowledge Portal

free access to the CSK Knowledge Portal, including lots of sample documents, templates, links, and other useful information

The Ultimate Bid and Proposal Compendium
The Ultimate Bid and Proposal Compendium
Course Slides

free online access to all 𝗰𝗼𝘂𝗿𝘀𝗲 𝘀𝗹𝗶𝗱𝗲𝘀 (𝟯𝟱𝟬+ 𝘀𝗹𝗶𝗱𝗲𝘀)

Course Slides

free online access to all 𝗰𝗼𝘂𝗿𝘀𝗲 𝘀𝗹𝗶𝗱𝗲𝘀 (𝟯𝟱𝟬+ 𝘀𝗹𝗶𝗱𝗲𝘀)

Glossary

free 𝗖𝗦𝗞 𝗚𝗹𝗼𝘀𝘀𝗮𝗿𝘆, with over 𝟯𝟬𝟬 𝘁𝗲𝗿𝗺𝘀 from the bid and proposal world

Glossary

free 𝗖𝗦𝗞 𝗚𝗹𝗼𝘀𝘀𝗮𝗿𝘆, with over 𝟯𝟬𝟬 𝘁𝗲𝗿𝗺𝘀 from the bid and proposal world

Certified BidMaster™ Exam

optional end-of-program exam: Become a 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗕𝗶𝗱𝗠𝗮𝘀𝘁𝗲𝗿™ (including additional Digital Badge and individual, verified PDF certificate)

Certified BidMaster™ Exam

optional end-of-program exam: Become a 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗕𝗶𝗱𝗠𝗮𝘀𝘁𝗲𝗿™ (including additional Digital Badge and individual, verified PDF certificate)

Digital Credentials

Credly 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗖𝗿𝗲𝗱𝗲𝗻𝘁𝗶𝗮𝗹𝘀:
Digital Badge and individual, verifiable PDF course confirmation

Digital Credentials

Credly 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗖𝗿𝗲𝗱𝗲𝗻𝘁𝗶𝗮𝗹𝘀:
Digital Badge and individual, verifiable PDF course confirmation

24 CEUs/CPDs

for those who are APMP certified: 24 CEUs/CPDs

24 CEUs/CPDs

for those who are APMP certified: 24 CEUs/CPDs

Your Host

Christopher S. Kälin is a global authority on bid and proposal management

He gives public and corporate seminars, conducts live and virtual training programmes on how to win more business with convincing proposals and bid management best practices. He has worked with companies around the world to improve their success rate, creating over 50 billion dollars in business.

He was co-founder and chairman of the APMP DACH chapter and Regional Director for Europe/Africa. He is APMP certified at the Professional Level (CPP APMP) and is an APMP Approved Trainer. In 2013, he also received the prestigious Fellows Award.

He is the author of The Ultimate Bid and Proposal Compendium, the most comprehensive reference book in the bid and proposal space.

Christopher S. Kälin

Immersive Workshop Experience

We believe that online learning should be as engaging and immersive as possible.

In a world full of dull, passive webinars and generic content, we focus on delivering high-quality, interactive, and experience-driven sessions: with both superior content and a studio environment designed to keep participants focused and inspired.

This is why we have invested into a broadcasting setup we use to deliver all our live sessions, making your learning experience memorable.

Studio Setup

What participants say...

I'm now a certified BidMaster™

"I learned a lot despite having been involved in sales and bid management for decades."

Rune Flordalen

Norway

A Game Changer

"The programme? Intense.
The community? Incredible.
The ROI? Game changing"

Tetiana Teliak

France

Achievement unlocked: Silver BidMaster Certification!

"The Storyline Approach has already made a lasting impact on how I approach proposals, and I can't wait to keep driving quality and innovation."

Christine Bartlett

United Kingdom

Absolute recommendation!

"I can highly recommend the programme to anyone involved in the tendering or bidding process. Thank you very much for this great experience!"

Lea Hartleb

Austria

I am really enjoying it.

"I am looking forward to being a BidMaster™!"

Lisa Theessen

United States

I can highly recommend this class.

"Thank you CSK Management!"

Jenny Mellquist

Sweden

I can only recommend this course!

"It was a very good mix of repetition, new aspects, and practical exercises."

Norbert Thiemermann

Germany

The best career booster ever!

"The BidMaster™ Program proved to be transformative for my career as Bid Manager. Its practical insights, interactive learning, flexibility, and focus on career development make it invaluable for anyone in the bid management field. Highly recommended for career advancement!"

Massimo Giorgi

Italy

I highly recommend this master programme to anyone working in the field!

"Over the past few months, I had the incredible opportunity to participate in the CSK Management Global BidMaster programme.

The knowledge and skills I gained from this course have been extremely valuable. As a bid manager, it was fantastic to deepen my understanding of our profession and gain new insights. "

María Fernanda Pulliam de Teresa

Germany

Thank you CSK Management!

"Very practical program which gives you many insights and food for thought around a professional proposal management."

Fabienne Peberby

Switzerland

I highly recommend this training session!

"I can confidently say that it was one of the most valuable professional development experiences I've had. The training was comprehensive, well-structured, and tailored to meet the specific needs of individuals and teams working in presales and business development."

Marion Micaloni

Germany

Brilliant!

"I was really excited when I got the chance to participate on the BidMaster training. The course is very well structured. Chris is a remarkable presenter and trainer. The course itself is a great addition to the APMP framework with a lot of real life examples. I would recommend this training to anybody who is working with bids - independent from being a newbie or a seasoned professional."

Julia Doczi

Sweden

Very engaging and relevant. I enjoyed it a lot!

"A program I strongly recommend if you are a bid or proposal manager."

Ulrike Wugk

Germany

The Global BidMaster™ Programme

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