
Join the Global BidMaster™ Programme
The ultimate professional curriculum in the bid/proposal space
It is the most comprehensive, most advanced, and most engaging training and certification programme for bid and proposal professionals.
Participants learn effective strategies for preparing and submitting winning proposals. They get practical tools to manage any bid process, ultimately leading to more successful and competitive bid submissions. The BidMaster™ framework provides methods, tools and structures to cover the entire proposal process, from RFP analysis to document production, from proposal office installation to proposal presentation. It enables Bid and Proposal Teams to work more efficiently while winning more deals.
The programme combines the cost benefit of a typical web-based solution with the advantages of an on-site training. As opposed to other typical online training concepts, it provides interactive access to a real trainer delivered over the web. This means participants can resolve issues in real time and comprehension and retention is increased. To compensate with the potential disadvantage of the fact that you might not be able to attend the session, we record all webinars for you so that you still have access to the same content, too.
Live, online and interactive
Modules are between 60 and 180 minutes, depending on the topic. Participants can either book the entire series (at a discounted rate) or select specific modules.
10 modules spanning 12 weeks
Spanning 12 weeks, the programme covers the entire BidMaster™ framework and contains loads of hands-on examples and best practice guidance to develop winning proposals.
(75-90 minutes)
- Defining the scope of modern bid/proposal management and its process
- Understanding key terms and definitions
- Designing a powerful bid/proposal organisation
- The Five Stepping Stones of successful teams
- Managing varying workloads
- Applying key metrics
- Using the right tools, checklists, and templates
Target Audience
The curriculum is designed for anyone involved in the bid and proposal space, whether seasoned professionals or new hires.
It is relevant across all industries and tailored for bid and proposal professionals (such as bid managers, writers, contributors, and coordinators), as well as sales roles (including opportunity, capture, and account managers) and pre-sales professionals.



Course Confirmations, Badges, and Certificates
Included: Credly Digital Badge and individual, verified PDF Confirmation
Upon completion of the course, all attendees of the complete program will receive an individual Certificate of Participation as a PDF document. They will also be provided with a Credly Digital Badge to publicly prove your participation.
The Digital Badge is digital confirmation, at no further cost:
- Digital badges don’t expire.
- The authenticity of your achievement can be easily and instantly verified by third parties.
- Share your badge in your LinkedIn profile (under Licenses and Certifications) or on other major social media platforms, or in your CV/resume or email signature.

Included for successful exam takers:
Candidates who successfully complete the exam, receive a Certified BidMaster™ Digital Badge and an individual Certificate of Achievement in PDF format.

Officially APMP CEU/CPD approved
Each session* is eligible for 1-3 CEUs/CPDs (depending on the topic). The entire programme is worth 24 CEUs/CPDs.
The programme includes...
10 interactive Live Sessions
access to 𝟭𝟬 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗹𝗶𝘃𝗲 𝗼𝗻𝗹𝗶𝗻𝗲 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝘀 à 𝟲𝟬 𝘁𝗼 𝟭𝟴𝟬 𝗺𝗶𝗻𝘂𝘁𝗲𝘀 with proposal legend Chris Kälin, the author of The Ultimate Bid and Proposal Compendium
10 interactive Live Sessions
access to 𝟭𝟬 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗹𝗶𝘃𝗲 𝗼𝗻𝗹𝗶𝗻𝗲 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝘀 à 𝟲𝟬 𝘁𝗼 𝟭𝟴𝟬 𝗺𝗶𝗻𝘂𝘁𝗲𝘀 with proposal legend Chris Kälin, the author of The Ultimate Bid and Proposal Compendium
Free Access to Session Recordings
free 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝗮𝗹𝗹 𝗿𝗲𝗰𝗼𝗿𝗱𝗶𝗻𝗴𝘀, available for 180 days after the session
Free Access to Session Recordings
free 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝗮𝗹𝗹 𝗿𝗲𝗰𝗼𝗿𝗱𝗶𝗻𝗴𝘀, available for 180 days after the session
CSK Knowledge Portal
free access to the CSK Knowledge Portal, including lots of sample documents, templates, links, and other useful information
CSK Knowledge Portal
free access to the CSK Knowledge Portal, including lots of sample documents, templates, links, and other useful information
The Ultimate Bid and Proposal Compendium
𝗳𝗿𝗲𝗲 𝗰𝗼𝗽𝘆 𝗼𝗳 𝘁𝗵𝗲 𝗨𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗕𝗶𝗱 𝗮𝗻𝗱 𝗣𝗿𝗼𝗽𝗼𝘀𝗮𝗹 𝗖𝗼𝗺𝗽𝗲𝗻𝗱𝗶𝘂𝗺 (eBook 400+ pages)
The Ultimate Bid and Proposal Compendium
𝗳𝗿𝗲𝗲 𝗰𝗼𝗽𝘆 𝗼𝗳 𝘁𝗵𝗲 𝗨𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗕𝗶𝗱 𝗮𝗻𝗱 𝗣𝗿𝗼𝗽𝗼𝘀𝗮𝗹 𝗖𝗼𝗺𝗽𝗲𝗻𝗱𝗶𝘂𝗺 (eBook 400+ pages)
Course Slides
free online access to all 𝗰𝗼𝘂𝗿𝘀𝗲 𝘀𝗹𝗶𝗱𝗲𝘀 (𝟯𝟱𝟬+ 𝘀𝗹𝗶𝗱𝗲𝘀)
Course Slides
free online access to all 𝗰𝗼𝘂𝗿𝘀𝗲 𝘀𝗹𝗶𝗱𝗲𝘀 (𝟯𝟱𝟬+ 𝘀𝗹𝗶𝗱𝗲𝘀)
Glossary
free 𝗖𝗦𝗞 𝗚𝗹𝗼𝘀𝘀𝗮𝗿𝘆, with over 𝟯𝟬𝟬 𝘁𝗲𝗿𝗺𝘀 from the bid and proposal world
Glossary
free 𝗖𝗦𝗞 𝗚𝗹𝗼𝘀𝘀𝗮𝗿𝘆, with over 𝟯𝟬𝟬 𝘁𝗲𝗿𝗺𝘀 from the bid and proposal world
Certified BidMaster™ Exam
optional end-of-program exam: Become a 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗕𝗶𝗱𝗠𝗮𝘀𝘁𝗲𝗿™ (including additional Digital Badge and individual, verified PDF certificate)
Certified BidMaster™ Exam
optional end-of-program exam: Become a 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗕𝗶𝗱𝗠𝗮𝘀𝘁𝗲𝗿™ (including additional Digital Badge and individual, verified PDF certificate)
Digital Credentials
Credly 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗖𝗿𝗲𝗱𝗲𝗻𝘁𝗶𝗮𝗹𝘀:
Digital Badge and individual, verifiable PDF course confirmation
Digital Credentials
Credly 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗖𝗿𝗲𝗱𝗲𝗻𝘁𝗶𝗮𝗹𝘀:
Digital Badge and individual, verifiable PDF course confirmation
24 CEUs/CPDs
for those who are APMP certified: 24 CEUs/CPDs
24 CEUs/CPDs
for those who are APMP certified: 24 CEUs/CPDs
Your Host
Christopher S. Kälin is a global authority on bid and proposal management
He gives public and corporate seminars, conducts live and virtual training programmes on how to win more business with convincing proposals and bid management best practices. He has worked with companies around the world to improve their success rate, creating over 50 billion dollars in business.
He was co-founder and chairman of the APMP DACH chapter and Regional Director for Europe/Africa. He is APMP certified at the Professional Level (CPP APMP) and is an APMP Approved Trainer. In 2013, he also received the prestigious Fellows Award.
He is the author of The Ultimate Bid and Proposal Compendium, the most comprehensive reference book in the bid and proposal space.
Immersive Workshop Experience
We believe that online learning should be as engaging and immersive as possible.
In a world full of dull, passive webinars and generic content, we focus on delivering high-quality, interactive, and experience-driven sessions: with both superior content and a studio environment designed to keep participants focused and inspired.
This is why we have invested into a broadcasting setup we use to deliver all our live sessions, making your learning experience memorable.